About DITTOO · Kristianstad · Sweden

Digital solutions built with
experience, analysis and a long-term view.

DITTOO was founded in 2018 with a clear vision: to help businesses build a stronger and smarter digital presence. What began as traditional web development has grown into modern digital solutions with AI, automation and thoughtful strategy at the centre.

Fabiola Lau De Karlsson – founder and digital strategist behind DITTOO, web agency in Kristianstad Sweden

Fabiola Lau De Karlsson

Founder & Digital Strategist · DITTOO

Web · Web Design · SEO · E-commerce · Graphic Design · AI · Automation

The founder's story

Curiosity, analysis and problem solving as a guiding thread

There has always been a natural interest in understanding how things work — analysing, learning and finding better solutions. It is a quality that has followed along for a long time, and that over the years found its natural home in the digital world.

Around 2007, a serious interest in the web began to take shape. Through self-teaching in Dreamweaver, CorelDRAW and open-source systems, the doors opened to web design, graphic design and digital development — driven by genuine curiosity, not a career plan.

In 2009, the first real e-commerce project launched. It became a turning point where web development, databases and online business moved from interest to real passion.

Between 2011 and 2014, family life became the priority after becoming a mother. Time spent on digital work decreased naturally during those years — but the interest in web, SEO and problem solving never disappeared.

When the focus returned to digital work, it came with deeper knowledge and stronger drive. The years that followed built broad hands-on experience through real projects — web design, web development, SEO, e-commerce, conversion optimisation and digital strategy.

DITTOO was founded in 2018. Today we combine that experience with modern AI solutions, automation and considered digital strategy — for businesses that want to grow in a meaningful way.

How we work

The foundations behind every solution we deliver

Analytical thinking

Every solution starts with a deep understanding of the problem — not a ready-made template.

Growth focus

We measure success in business outcomes — leads, customers and revenue that actually grow.

Long-term experience

15+ years of hands-on work with web, SEO, e-commerce, automation and digital strategy.

Modern technology

AI integrations, AEO optimisation and intelligent digital systems — always up to date.

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